This last installment on the wonders of marketing with QR codes will tell you about creative ways to use the barcode. In marketing, you need something that excites the customer. Something unique. What can be more fun than finding a prize? I sometimes pay more for the movie DVD that has extras vs. the standard movie-only version. Why? Well, it's just fun to know about the special effects, interviews, bloopers, stunts, etc. Publishers and authors can give their customers more than just the book. It's like finding the "cracker jack" prize amid the caramel popcorn.
1.) Videos: Let's say that you want to include some interesting extras. If your book centers around an alien abduction, you could include video interviews of people who say they've been abducted. Or it could just be an author interview. The popularity of YouTube should tell us that people love short video clips.
2.) Backlist: The barcode can link to your page with your backlist of all your titles. As long as the URL stays the same, you can continually add to this list as your portfolio grows.
3.) Scavenger hunt: Make it a game to hop from book to blog and other websites for QR code clues in solving a mystery for a prize.
4.) Email subscriber list: Build your subscriber list by linking the QR code directly to the sign up page for your updates, blog, newsletter, etc.