DL Hammons, Katie Mills (Creepy Query Girl), Lydia Kang, and Nicole Ducleroir are the hosts for the Deja Vu Blogfest.
This is a day for all those taking part to re-post their favorite blog offering, or one that never received the exposure it should have. Then as the day unfolds and everyone hops from one blog to another, what they will be reading is the best of the best. CLICK HERE TO SEE THE OTHERS
I looked through all my posts, and it figures that I would choose a tech topic as the one needing a second chance. It's a short post, but this one is so easy for people to implement. If you haven't noticed the QR codes on packaging, take a look on the next item you purchase. They are everywhere! I actually had a series of three posts where I discussed the use of QR codes (LINK here) , but I chose one for today's Deja Vu Blogfest.
QR Codes- Link It to Your Book Trailer - originally posted 4/10/2011
I posted a few days ago about the technology of QR codes and how you should be using it for marketing. My lack of foresight to place it on my business card was unfortunate, but I will get another chance to use a QR code. The idea is to use it for something that will entice the technology savvy viewer to grab his/her smartphone and access something more.
I see a lot of bookmarks floating around that are real beauties. They have great colors, catchy blurbs, bold author names, and brilliant images. But they are static. Why not animate your bookmark with access to a special book trailer? The reader not only gets the words promoting your new release but a visual with music and emotions. I will be working on a book trailer for The Waiting Booth very soon. For now, I'll show you how it can be done with someone else's trailer.
First, you can go to any QR code generator site. I mentioned http://qrcode.kaywa.com/ in the last post. Once there, I pasted the URL address for the YouTube book trailer in the box labeled URL. I chose a medium size for the code and clicked the Generate button. I copied the html code from the box underneath the image of the code. Do you have a QR code reader? (I use the free AT & T code scanner app on my iPhone.) If you do, then you will point your smartphone camera at the code below and use the app to reveal the trailer and watch it on your phone. This image could easily be placed on the bookmark you hand out of your newest release. If you don't have a reader, here is where you can go to look at the mystery book trailer: http://youtu.be/P_UUVwTaemk .
See the QR code below:
UPDATE 12/16/2011: After posting this last April, I did develop a book trailer. Alas, I didn't do that in time to place it on the marketing materials, my romance trading card for The Waiting Booth. So, my trading cards have the QR code for my website URL. I plan to do a new trading card for Whisper of Memory, my upcoming release. I'll place a QR code for the new book trailer on the card.