I try to keep an eye out for practices that I think are smart when it comes to promotion. I'd like to share a few that have been on my mind.
Michael Offutt's blog header matches his book cover (see below). He has placed reviewer blurbs in it as well. You can view his blog live at http://slckismet.blogspot.com/. It's great for brand recognition.
Sarah Ballance has only been published for a couple of years, but look at her growing catalog. Specifically, pay attention to the part I've highlighted. This is not the only link for a printable pdf. I think we are becoming an electronic society, but people do like their paper. Sarah Ballance's website is at http://www.sarahballance.com .
Ballance has a huge blog following. I am one of her subscribers. Why so many subscribers? 1. She's entertaining, has regular content and gives away something EVERY week. She's at http://sarahballance.wordpress.com/ .
I know some authors who would say that they do not have the resources for a weekly giveaway. On the other hand, if you are going to put marketing dollars somewhere, better to reach those hearing about your books every week. It builds customer loyalty.
Ciara Knight has a current giveaway related to her book series, The Neumarian Chronicles. She's tied the steampunk theme to this prize and amps up the excitement for winning an original piece.
She even has additional prizes such as getting a character named for the winner and a credit at the front of the book.
I think she's brilliant for a fun, exciting, and themed giveaway. See for yourself at http://www.ciaraknight.com/ck-steampunk-giveaway/.
Have you seen any cool marketing ideas on the web lately?