I posted a few days ago about the technology of QR codes and how you should be using it for marketing. My lack of foresight to place it on my business card was unfortunate, but I will get another chance to use a QR code. The idea is to use it for something that will entice the technology savvy viewer to grab his/her smartphone and access something more.
I see a lot of bookmarks floating around that are real beauties. They have great colors, catchy blurbs, bold author names, and brilliant images. But they are static. Why not animate your bookmark with access to a special book trailer? The reader not only gets the words promoting your new release but a visual with music and emotions. I will be working on a book trailer for The Waiting Booth very soon. For now, I'll show you how it can be done with someone else's trailer.
First, you can go to any QR code generator site. I mentioned http://qrcode.kaywa.com/ in the last post. Once there, I pasted the URL address for the YouTube book trailer in the box labeled URL. I chose a medium size for the code and clicked the Generate button. I copied the html code from the box underneath the image of the code. Do you have a QR code reader? (I use the free AT & T code scanner app on my iphone.) If you do, then you will point your smartphone camera at the code below and use the app to reveal the trailer and watch it on your phone. This image could easily be placed on the bookmark you hand out of your newest release. If you don't have a reader, here is where you can go to look at the mystery book trailer: http://youtu.be/P_UUVwTaemk .
This is the QR code: