Kinetic Typography at Its Best

Here is an example of the power of good animation, typography, and branding.  This is called kinetic typography. My son introduced me to this with the video below, and I'm floored by the cleverness of this animation. It was the first sample of this type of animation that he showed me. Then, you can click on this link to see my son's work for a digital arts class this year. It does loop, so just close the window when you see it start over.