I try to keep an eye out for practices that I think are smart when it comes to promotion. I'd like to share a few that have been on my mind.
blog header matches his book cover (see below). He has placed reviewer blurbs in it as well. You can view his blog live at http://slckismet.blogspot.com/
. It's great for brand recognition.
has only been published for a couple of years, but look at her growing catalog. Specifically, pay attention to the part I've highlighted. This is not the only link for a printable pdf. I think we are becoming an electronic society, but people do like their paper. Sarah Ballance's website is at http://www.sarahballance.com
Ballance has a huge blog following. I am one of her subscribers. Why so many subscribers? 1. She's entertaining, has regular content and gives away something EVERY week. She's at http://sarahballance.wordpress.com/
I know some authors who would say that they do not have the resources for a weekly giveaway. On the other hand, if you are going to put marketing dollars somewhere, better to reach those hearing about your books every week. It builds customer loyalty.
has a current giveaway related to her book series, The Neumarian Chronicles. She's tied the steampunk theme to this prize and amps up the excitement for winning an original piece.
She even has additional prizes such as getting a character named for the winner and a credit at the front of the book.
I think she's brilliant for a fun, exciting, and themed giveaway. See for yourself at http://www.ciaraknight.com/ck-steampunk-giveaway/
Have you seen any cool marketing ideas on the web lately?
This last installment on the wonders of marketing with QR codes will tell you about creative ways to use the barcode. In marketing, you need something that excites the customer. Something unique. What can be more fun than finding a prize? I sometimes pay more for the movie DVD that has extras vs. the standard movie-only version. Why? Well, it's just fun to know about the special effects, interviews, bloopers, stunts, etc. Publishers and authors can give their customers more than just the book. It's like finding the "cracker jack" prize amid the caramel popcorn.
1.) Videos: Let's say that you want to include some interesting extras. If your book centers around an alien abduction, you could include video interviews of people who say they've been abducted. Or it could just be an author interview. The popularity of YouTube should tell us that people love short video clips.
2.) Backlist: The barcode can link to your page with your backlist of all your titles. As long as the URL stays the same, you can continually add to this list as your portfolio grows.
3.) Scavenger hunt: Make it a game to hop from book to blog and other websites for QR code clues in solving a mystery for a prize.
4.) Email subscriber list: Build your subscriber list by linking the QR code directly to the sign up page for your updates, blog, newsletter, etc.